VAC-DIGITAL MARKETING
Social Media Advertising
1. What is the primary goal of social media advertising?
A) Increase website traffic B) Generate leads C) Build brand awareness D) Drive conversions.
Answer: C
2. Which social media platform has the largest number of active users?
A) Facebook B) Instagram C) Twitter D) LinkedIn.
Answer: A
3. Which type of social media advertising allows advertisers to target specific demographics, interests, and behaviors?
A) Sponsored posts B) Display ads C) Video ads D) Social media ads.
Answer: D
4. Which metric measures the percentage of people who take a desired action after seeing a social media ad?
A) Click-through rate (CTR) B) Conversion rate C) Engagement rate D) Impressions.
Answer: B
5. Which social media platform is known for its visual content and is popular among younger demographics?
A) Facebook B) Instagram C) Twitter D) LinkedIn
Answer: B
6. What is the main advantage of using social media advertising?
A) Low cost B) High engagement C) Broad reach D) Targeted advertising.
Answer: D
7. Which type of social media advertising is designed to blend in with the organic content of a platform?
A) Sponsored posts B) Display ads C) Video ads D) Social media ads.
Answer: A
8. Which metric measures the total number of times a social media ad is displayed?
A) Click-through rate (CTR) B) Conversion rate C) Engagement rate D) Impressions.
Answer: D
9. Which social media platform is known for its short, 280-character messages?
A) Facebook B) Instagram C) Twitter D) LinkedIn.
Answer: C
10. Which type of social media advertising is best for driving traffic to a website?
A) Sponsored posts B) Display ads C) Video ads D) Social media ads.
Answer: A
11. Which metric measures the average number of times each person who saw a social media ad interacted with it?
A) Click-through rate (CTR) B) Conversion rate C) Engagement rate D) Impressions.
Answer: C
12. Which social media platform is best for B2B marketing and professional networking?
- A) Facebook B) Instagram C) Twitter D) LinkedIn.
Answer: D
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