VAC – Concept, Scope and Significance of Digital Marketing
1. What is digital marketing?
A) Traditional marketing B) Marketing through digital channels C) Direct marketing D) None of the above
2. Which of the following is NOT a digital marketing channel?
A) Social media B) Television C) Email marketing D) Search engine marketing
3. The scope of digital marketing includes:
A) Mobile marketing B) Offline marketing C) Print advertising D) All of the above
4. Which statement best describes the significance of digital marketing?
A) It helps reach a global audience at a lower cost. B) It is only relevant for small businesses.
C) It is limited to online businesses. D) It is not as effective as traditional marketing.
5. What is the primary goal of digital marketing?
A) To increase brand awareness B) To generate leads and sales C) To reduce marketing costs
D) To replace traditional marketing
6. Which of the following is a key element of digital marketing strategy?
A) Customer relationship management B) Television advertising C) Cold calling D) None of the above
7. Why is digital marketing considered more targeted than traditional marketing?
A) It reaches a smaller audience. B) It allows for personalized messaging. C) It is more expensive.
D) It is less measurable.
8. Which of the following is an example of a digital marketing tool?
A) Television B) Radio C) Google Ads D) Billboards
9. Which factor has contributed to the growth of digital marketing?
A) Increased internet usage B) Decreased mobile usage C) Limited access to digital devices
D) All of the above
10. What role does data analytics play in digital marketing?
A) It helps track campaign performance. B) It is not relevant to digital marketing.
C) It is used for offline marketing only. D) None of the above
11. Which of the following is a benefit of digital marketing over traditional marketing?
A) Limited audience reach B) Higher cost per impression C) Difficulty in measuring ROI
D) Lower cost per impression
12. What is the main purpose of a digital marketing campaign?
A) To increase brand loyalty B) To reduce website traffic C) To achieve specific goals
D) To replace traditional marketing
13. Which statement best describes the scope of digital marketing?
A) It is limited to online activities. B) It includes both online and offline activities. C) It focuses only on social media. D) It is irrelevant for small businesses.
14. How does digital marketing impact customer engagement?
A) It reduces customer interactions. B) It increases customer loyalty. C) It is not relevant to customer engagement. D) It decreases brand visibility.
15. Which of the following is an example of earned media in digital marketing?
A) Paid advertisements B) Social media mentions C) Email campaigns D) Website banners
16. What is the significance of SEO in digital marketing?
A) It helps improve website rankings on search engines. B) It is not relevant to digital marketing.
C) It is used only for paid advertising. D) None of the above
17. What role does content play in digital marketing?
A) It is not important for digital marketing. B) It helps attract and engage the audience. C) It is only used for offline marketing. D) None of the above
18. How does digital marketing help businesses target their audience?
A) By using traditional marketing methods B) By reaching a global audience C) By using data analytics and targeting tools D) None of the above
19. Which of the following is NOT a digital marketing strategy?
A) Search engine optimization (SEO) B) Social media marketing C) Print advertising D) Email marketing
20. What is the role of social media in digital marketing?
A) It is not relevant to digital marketing. B) It helps increase brand visibility and engagement.
C) It is used only for paid advertising. D) None of the above
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